Question: 25. Which specific IMC concept is illustrated? What does it contribute to a larger IMC mix strategy? Explain. did you know? M&Ms were supposed to

25. Which specific IMC concept is illustrated? What does it contribute to a larger IMC mix strategy? Explain. did you know? M&Ms were supposed to be E.T.'s favorite candy. When Mars Inc. rejected director Steven Spielberg's idea to use their candy in his new film, he asked Hershey about using chocolate Kisses. Hershey wanted to promote its new product instead, Spielberg agreed, and Reese's Pieces saw a 65% profit increase within 2 weeks of the movie's premier. MOTOSPOT

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