Multinational Management(6th edition)
Authors:
John B. Cullen
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 1285094946, 1285094948, 9781285696744 , 978-1285094946
Book publisher: South-Western College Pub
Book Price $0 : John B. Cullen's 'Multinational Management', 6th Edition, serves as a pivotal resource for understanding the intricate dynamics of managing multinational corporations. This edition of the book offers a comprehensive exploration of strategic management across borders, emphasizing the significance of cultural impacts, strategic alliances, and ethics in global business. Through case studies and real-world examples, the book examines the complexities of navigating various international markets, adapting to cultural differences, and maintaining ethical standards. A unique feature of this edition is its thorough solution manual, which provides detailed answers key to prominent business scenarios, facilitating an engaging learning experience. The structured table of contents is designed to guide students and professionals through topics such as global market entry strategies, cultural competencies, and advanced organizational structures, reinforcing the need for adaptability in a dynamic global economy. The book's practical approach has made it an essential text in contemporary global management courses, appreciated for its depth and real-world applicability. Although more of a textbook than a narrative-driven book with characters and plot, its thematic essence revolves around the challenges and opportunities faced by executives in multinational firms. Overall, 'Multinational Management' is well-received for its actionable insights and comprehensive approach to multinational strategies. In addition to rich content, the book includes cheap exercises aimed at reinforcing key principles.
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Customer Reviews
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SM
Great examples!
HC
This is a very helpful guide for anyone studying or working in international business. It's packed with real-world examples which helps in visualizing and applying the concepts. I appreciate how the book balances theory and practical insights. Got it with my subscription discount which was a plus. However, a bit more on emerging markets would have been appreciated.
ND
The 'Multinational Management, 6th edition' is a fantastic resource for anyone interested in understanding the complexities of managing multinational companies. I was particularly impressed with the clear explanations of international strategies and how cultural differences impact management practices. The book arrived promptly and in excellent condition, thanks to its secure packaging. I also enjoyed an extra discount through my membership, which made the purchase even more worthwhile. Highly recommended for students and professionals alike!







































