25.

With regards to the consumer decision making process that we discussed, information search breaks-down into 'external searches' where we, as consumers recall information stored in the memory, usually based on previous experiences with a product. Then we have what we call 'internal searches' which is based on seeking information in the outside environment with an example being a family friend or an advertisement.

Select one:

True

False

26. An ___________may be used in markets with small manufactures/retailers that lack the resources to find each other.

Select one:

a. Wholesaler Channel

b. Direct Channel

c. Retailer Channel

d. Vertical Distribution Channel

e. Agent/Broker Channel