27) Reaching out and interacting through third-party channels (intermediaries) is known as:

A) earned media.

B) clutter media.

C) timed media.

D) owned media.

E) paid media.

28) Marketing public relations gains __________ because its messages are voluntarily spread, and as such, are not identified by the consumer as advertising.

A) paid advertising

B) credibility

C) suspicion

D) revenue

E) controversy

29) The ultimate task of marketing public relations is one of communication between an organization with its various audiences and ________.

A) paid advertising

B) marketing public relations

C) stakeholders

D) return on investment

E) media buying

31) A firm's stakeholders (publics) could potentially include ________.

A) investors and stockholders

B) employees

C) customers and prospective customers

D) all of the above

E) none of the above