27) Sharp Electrolnc. has developed a new SuperHiDef DVD player. If the player is successful, the present value of the payoff is $180 million (PV at the time the product is brought to market). If the product fails, the present value of the payoff is $30 million. The company considers. two altematives: (a) going directly to market; (b) conduct test marketing and improve the product. If the product goes directly to market, there is a 50% chance of success. Altematively, if the company waits a year and spends S15 million now to perform toest marketing and improving the product in the process, it will increase the probability of success to 75%. Assume the appropriate discount rate is 15 %. Should the firm conduct test marketing? Justify your