2-page maximum

Select one ethical marketing issue suggested by a review of any recent article from a non-academic periodical (e.g. LA Times, Wall St. Journal, Business Week, etc.).

In the 2-page paper,briefly:

• describethe ethical issue (2-3 sentences),
• arguewhether or not the parties involved are doing things in an ethical or unethical way and which philosophy (moral idealism or utilitarianism) are you using,
• discussthe implications for one marketing decision (target market, product, pricing, promotion, distribution),
• include a full referenceto the article at the end of your 2-page write-up.