Question: 2)Read the Management Focus on Procter & Gamble (Page 440) and then answer the following questions: a) What strategy was Procter & Gamble pursuing when

2)Read the Management Focus on Procter & Gamble (Page 440) and then answer the following

questions:

a) What strategy was Procter & Gamble pursuing when it first entered foreign markets in

the period up until the 1980s?

b) Why do you think this strategy became less viable in the 1990s?

c) What strategy does P&G appear to be moving toward? What are the benefits of this

strategy? What are the potential risks associated with it?

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