$3\mathrm{.}1\mathrm{.}7$ PART B: DISCUSSION QUESTIONS

You are the newly appointed Chief Strategy Officer of the logistics division of FoodStore, a national

retailer. FoodStore is planning to expand their business from the large cities into the more rural

areas, all withing $100$ kms of large cities like Johannesburg, Cape Town, Durban and Polokwane.

You are in charge of understanding the logistics challenges associated with the strategic expansion

project. $.$

QUESTION $1(15$ Marks$)$

You need to give a presentation to the board of the company in terms of what strategy is$.$

How would you describe the term "strategy" to the board? What are its key elements? Illustrate your

answer in terms of what could be expected during FoodStore's expansion project.