$31$ point

Are these statements true or false: $1)$ The key disadvantage of segmentation is that grouping customers into segments might not take into account potentially important differences that may exist among customers withing each segment. $2)$ The downside of segmentation in mass marketing is that developing different offerings for each segment could potentially lead to higher product development, communication and distribution costs. $3)$ Segmentation may decrease the attractiveness of the company's offering by not fully customizing the offering to fit the needs of individual customers.

$$ True

False