$323$ Customers

B$2$B markets differ from B$2$C markets in that business customers are making purchase decisions for their organization rather than for personal consumption. B$2$B customers purchase goods for use in production of their own products or to resell to other customers.

Business$-$to$-$business $($B$2$B$)$ marketing involves the process of buying and selling goods or services to be used in the production of other goods or services. In B$2$B marketing, there are multiple markets that firms can buy or sell to$.$ Just like in B$2$C marketing, B$2$B marketers focus their efforts on meeting the needs of their customers and creating value for those customers.

Read the description of each item and determine the appropriate $B2B$ market segment in which the item belongs.

California State Government