$3\mathrm{.}2$ During a strategic planning session, there was a proposal for Investec to introduce affordable business

banking in their corporate client offering. This would be done through a low$-$cost business account that would

target a niche market of small businesses with a turnover of R$250000$ per year.

a$)$ Identify the business level strategy for the proposed business account.

$(2$ marks$)$

b$)$ Use the suitability and feasibility key evaluation criteria to evaluate the proposed strategic choice

identified in a$)$ above.