Question: 3 . 2 During a strategic planning session, there was a proposal for Investec to introduce affordable business banking in their corporate client offering. This

3.2 During a strategic planning session, there was a proposal for Investec to introduce affordable business
banking in their corporate client offering. This would be done through a low-cost business account that would
target a niche market of small businesses with a turnover of R250000 per year.
a) Identify the business level strategy for the proposed business account.

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