3. (25 points) You have created a bottled water called Spla$h, and plan to enter the bottled water market. It can be produced in either still or sparkling versions, and you can offer it at a variety of price ranges based on where you believe it belongs. Splash is ultra- hydrating, and whitens teeth. Currently, you understand that consumers are using price and sparkling vs. still as their evaluative criteria in selecting a bottled water, but you believe there may be more relevant criteria for Splash. Using the perceptual map below, develop a positioning strategy and answer the following questions. **Suggested length: 1-2 pages, double-spaced. Bottled Water Perceptual Map Sparkling Low Price High Price LEO . . Still a. Given these evaluative criteria (sparkling vs. still, and high price vs. low price), what position on the map will you choose to target for Splash? Why? (15 points) b. What evaluative criteria would you suggest for Splash in order to change the conversation people are having about bottled water and thereby benefit your product? 10 points)