$3334$

poires

This activity is important because marketing managers must create marketing channels that provide the best coverage for the target market, Marketing managers design efficient channels by choosing the proper density $($number of stores in the geographical area$)$ as well as the proper type of intermediarles to be used

The goal of this activity is to demonstrate your understanding of the three primary types of distribution densityused to achieve target market coveroge: intensive, exclusive, and selective cistribution.