$33$

$3$ points

When All$-$Star Productions Incorporated releases a new movie, it usually advertises on television, gives out sales promotion items at fast$-$food restaurants, creates

a website for the movie, holds special showings, and encourages people to talk about the movie. This coordination of all the efforts is called

the marketing concept.

generative marketing.

relationship marketing.

tactical marketing.

integrated marketing communications.

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