Question: 3 & 4 & 5 3. (10 points) What is database management system (DBMS)? Please explain its five components. What are the physical view and

3 & 4 & 5

3. (10 points) What is database management system (DBMS)? Please explain its five components. What are the physical view and logical view of database? 4. (10 points) Please explain the technology-literate knowledge worker, the information-literate knowledge worker, and what are their ETHICAL RESPONSIBILITIES? 5. (10 points) Explain the eight tools or models of data mining. 6. (10 points) For B2C, what are marketing mix, banner ads, pop up and pop under ads, viral marketing, affiliate program, click through, and conversion rate? 7. (10 points) What is selfsourcing? Explain the advantages and potential pitfalls of selfsourcing. What is invisible backlog

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