$3$:$57$

Test your knowledge: The marketing $($and sales$)$ fu$...$

QUESTION $4/5$

Why is a marketing funnel wide at the top and narrow toward the bottom?

$1$ point

Because a lot of potential customers will enter the top of the funnel, but only some of them will reach the bottom to become loyal customers.

Because all customers intend to continue to be loyal and committed to a specific brand at the top of the funnel, but only a few actually convert to become repeat customers by the time they reach the bottom.

Because most customers are familiar with a company's brand, but only a handful of customers are actually knowledgeable about the products once they reach the bottom.

Because customers have a lot of pain points that need to be resolved at the beginning of the funnel, but only some problems remain once they reach the bottom of the funnel.

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