Question: 3 7 . Internal product development is often viewed as: a . carrying a high risk of failure. b . the only reliable method of

37. Internal product development is often viewed as:
a. carrying a high risk of failure.
b. the only reliable method of generating new products for the firm.
c. a quicker method of product launch than acquisition of another firm.
d. critical to the success of biotech and pharmaceutical firms
Group of answer choices
c
b
a
d

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