Question: 3. A large retail company, with multiple stores located in 30 states, wants to conduct a study to investigate the effect of advertising mode and

 3. A large retail company, with multiple stores located in 30

3. A large retail company, with multiple stores located in 30 states, wants to conduct a study to investigate the effect of advertising mode and store layout on annual sales. They looked at two advertising modes of interest and two specific layout patterns. They randomly chose three states for their study and used four stores in each state to accommodate the four possible combinations of advertising mode and layout. Total sales were recorded for each store after one year a) What is the treatment design? b) How many replications were there? c) What was the randomization design? d) Identify which factors are fixed and which are random. e) Fill in the first two columns of the ANOVA table below: Source df 3. A large retail company, with multiple stores located in 30 states, wants to conduct a study to investigate the effect of advertising mode and store layout on annual sales. They looked at two advertising modes of interest and two specific layout patterns. They randomly chose three states for their study and used four stores in each state to accommodate the four possible combinations of advertising mode and layout. Total sales were recorded for each store after one year a) What is the treatment design? b) How many replications were there? c) What was the randomization design? d) Identify which factors are fixed and which are random. e) Fill in the first two columns of the ANOVA table below: Source df

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!