Question: 3 . A local PBS station has decided to produce a TV series on animal welfare. The producer of the TV series, Lakeisha Willis, is

3. A local PBS station has decided to produce a TV series on animal welfare. The producer of the TV series, Lakeisha Willis, is currently attempting to analyze feasibility of the projected costs for the series. Willis intends to send a TV production crew on location to shoot various agricultural and food processing scenes as they occur. If the four-week series is shown in the 8:009:00 P.M. prime-time slot, the station will have to cancel a wildlife show that is currently scheduled. Management projects a 10 percent viewing audience for the wildlife show, and each 1 percent is expected to bring in donations of $10,000. In contrast, the animal welfare show is expected to be watched by 15 percent of the viewing audience. However, each 1 percent of the viewership will likely generate only $4,000 in donations. If the wildlife show is canceled, it can be sold to network television for $40,000.
Which show should management choose?

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