$3.$ A new$-$product development team at Lyra Skincare is developing a new sunscreen serum for sun damaged skin. The team is considering four options through which they hope to differentiate their serum from competitors.

These four options are: Differentiation via

a$.$ Product Attributes

b$.$ Benefits

c$.$ Use$/$applications

d$.$ Quality$/$Price

For each option, describe how the company might develop the product position by differentiating it from its competitors. Which positioning$/$differentiation platform would you chose? Why? Once you$$ve determined the position, try to come up with a suitable brand name for the product, and explain your choice