Question: 3 a . The first step in developing _ _ _ _ _ _ _ _ for t . . . The first step in

3

.

The first step in developing

________

for t

. . .

The first step in developing

________

for the Coffee Collective would be to develop positive brand awareness and an association of the brand in consumers' minds to give the brand an identity.

Multiple Choice

brand equity

brand

-

peer development

brand personality

brand image

brand imagery

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