Question: 3. Addressing marketing channels for services, several issues should be considered by exchange partners when deliberating whether a push or a pull promotional strategy should

3. Addressing marketing channels for services, several issues should be considered by exchange partners

when deliberating whether a push or a pull promotional strategy should be pursued: Which below does

not belong?

a. Budgetary constraints

b. Nature of product offering

c exchange partners corporate mission

d. Product valuation

e. Market condition

4. There are several rationale for international exchange relationships. Which below does not belong?

a. Many companies develop international exchange relationships to accelerate and/or to guarantee successful

entry into new markets.

b. Many channel members see international exchange relationships as a mechanism for

boosting market share.

c. Introducing new products through existing channels in the global market place may extend

product life cycles.

d. International exchange relationships can help improve service performance, ensuring satisfied

customers despite the geographic distance from core operations.

e. International exchange relationships can help partners respond and adapt to shifting market

conditions through shared market intelligence.

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