$3.$ Attitudes, Source and Message C$5$

In class, we discussed how attitudes are learned, and how they tend to persist over time. Our attitudes reflect our overall evaluation of a product or service based on the set of associations linked to it$,$ including functional features and emotional aspects. Describe and give examples of some of the methods for using the communication source and the message to favorably influence consumers$$ attitudes towards brands, products, stores, and ads in high$-$effort situations.