3.) Briefly explain why market segmentation is necessary for an organization. 3.) Briefly explain why market...

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Concepts In Strategic Management And Business Policy Globalization Innovation And Sustainability

ISBN: 9781292227290

15th Global Edition

Authors: J. Hunger Alan Hoffman Charles Bamford Thomas Wheelen

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3.) Briefly explain why market segmentation is necessary for an organization. 3.) Briefly explain why market...

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3.) Briefly explain why market segmentation is necessary for an organization. 3.) Briefly explain why market segmentation is necessary for an organization.

Expert Answer:

Market segmentation is necessary for an organization for several reasons 1 Understanding Customer Needs Segmentation allows organizations to identify ... View the full answer

Concepts In Strategic Management And Business Policy Globalization Innovation And Sustainability

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