Question: 3. Captive pricing is sometimes called __________ pricing A. pen and ink B. ice cream and cake C. razors and blades D. coffee and cream

3. Captive pricing is sometimes called __________ pricing

A. pen and ink

B. ice cream and cake

C. razors and blades

D. coffee and cream

4. Which of the following pricing methods first seeks to determine what a customer might pay and then works backwards in an effort to accommodate that price point?

A. cost-plus pricing

B. market skimming

C. derived pricing

D. target costing

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