$3.$ Chapter $8$a Language Toolkit

Chapter $8$a Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Program$-$length television commercials with a toll$-$free number and$/$or web address through which to order or request additional information

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The use of mechanical ways by consumers to selectively avoid exposure to advertising messages

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Refers to the fact that individuals are not passive recipients of marketing messages

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When marketers gain exposure by placing their brands within entertainment media, such as in movies and television programs, in exchange for payment or promotional or other consideration

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Involves switching channels when a commercial appears

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Consists of those activities by which an individual acquires and assigns meaning to stimuli; occurs in three stages: exposure, attention, and interpretation

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Occurs when a stimulus is placed within a person$$s relevant environment and comes within range of the person$$s sensory receptor nerves

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Occurs when one fast$-$forwards through a commercial on a prerecorded program

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The voluntary and self$-$selected nature of such online offerings, where consumers $$opt in$$ to receive e$-$mail$-$based promotions

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Turning the sound off during commercial breaks

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A series of activities by which stimuli are perceived, transformed into information, and stored

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