$3$d

Help with:

$1.$ Describe Nike$$s competitive strategy using Miles and Snow$$s framework and Porter$$s framework. Explain each choice.

$2.$ What competitive advantage$($s$)$ do you think Nike has? Have its resources, capabilities, or core competencies contributed to its competitive advantage? Explain.

$3.$ Do Nike$$s functional strategies support its competitive strategy? Explain$\mathrm{.}4.$ What do you think Nike has to do to maintain its strong competitive position?

Case #$2$ They$$ve Got Game $($pg$.150)2$ page paper responding to the questions related to this case

With one of the world$$s most recognizable slogans $($Just Do It$)$ and brand logos $($the swoosh$),$ you wouldn$$t think that Nike would have to worry about the competition. However, in the athletic apparel industry where consumer tastes are fickle and the intensity of rivalry high, even Nike needs effective competi$-$tive strategies. Nike, the company, reflects the brash confidence of its founder and board chairperson, Phil Knight. He still believes, as one of his company$$s most controversial Olympic ads once stated, $$You don$$t win silver. You lose gold.$$ With that type of attitude, it$$s no wonder that its shoes are consistently top sellers and that Nike is the innovator and industry leader as the world$$s number one athletic apparel company with $40$ percent of the U$.$S$.$ athletic footwear market. How does Nike play the game? One thing Nike understands well is the power of a competi$-$tive spirit, which continues to be a guiding force in the way the company does business. This competitive spirit, instilled by the late Bill Bowerman, Knight$$s mentor and track coach at the University of Oregon, has characterized the company$$s culture from the early days. The company $($then called Blue Ribbon Sports$)$ began with a handshake between Knight and Bower manas they decided to import cheap, high$-$tech Japanese $$Tiger$$ shoes to challenge Adidas, the industry leader. Even then, Knight was not afraid to go after someone, even the industry leader. And this competitive spirit influences strategic actions in other areas. For instance, when Foot Locker $($one of Nike$$s biggest retailers$),$ upset by Nike$$s hard$-$nosed marketing tactics, trimmed orders and slashed prices, Nike struck back by cutting shipments to the company on some of its top sellers. The move had seri $-$ous consequences $($Nike$$s U$.$S$.$ sales fell $5$ percent and its stock price plummeted$),$ but it also brought Foot Locker back to the bargaining table. Later, an analyst said, $$Nike knew its actions were going to have a negative impact, but they did it anyway$$ because they knew they$$d prevail at the end. Even the company$$s name reflects this competitive spirit: Nike is the name of the Greek goddess of victory. Another thing Nike understands well is marketing. Knight has been called the $$most powerful person in sports$$ even though he$$s never played pro sports or owned a pro sports team. What he$$s done, though, is rewrite the rules of sports market $-$ing. When he signed a young basketball player by the name of Michael Jordan, an endorsement relationship began that even today remains the gold standard. And Nike continues to go after the new sports geniuses. For instance, Nike consistently beats rivals to sign top athletes to endorsement contracts. And you can$$t discuss Nike$$s marketing prowess without mentioning the company$$s legendary ads. Nike has always taken chances in its advertising by sounding off on social and political issues in sports. Knight says he knows that he risks offending people but believes$$ the publicity and notoriety are worth it$.$ CEO Mark Parker says that the company is making major changes at the retail level. He says, $$We$$re grabbing the opportunity to take Nike and our industry to someplace new, where consumers have experiences that are physical and digital and mobile.$$ In addition, the com $-$pany acquired Umbro, one of the world$$s great football brands. Not only is the company on the cutting edge in its market $-$ing, but it continues to take risks in its products. It$$s focusing on more action markets such as skateboarding, snowboarding, and surfing. And it$$s developed a new collection of casual and sporty street apparel. Whether the company can exploit its brand power in these new markets remains to be seen. But one thing is for sure. $..$ this company$$s got game!