Question: 3. Discuss cognitive dissonance as it relates to post purchase evaluation and describe how marketers can reduce cognitive dissonance in a consumer who has just

3. Discuss cognitive dissonance as it relates to post purchase evaluation and describe how marketers can reduce cognitive dissonance in a consumer who has just purchased an expensive product.

4. Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

5. Identify and describe the five major categories of situational influences.

PLEASE ANSWER 3 QUESTION.

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