Question: 3. Explain with examples under which conditions you prefer to conduct i. a survey, ii. an in depth interview, iii. a focus group discussion, iv.

3. Explain with examples under which conditions you prefer to conduct i. a survey, ii. an in depth interview, iii. a focus group discussion, iv. an observation and v. an experiment if you have to collect market information about the smartphone industry (25p)? I 4. Which 5 metrics can you use for the evaluation of a real estate company's website and why (25p)

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