3. Following is the data from 8 Paid Search Keywords. Please review and answer the following questions:

TABLE GIVEN BELOW

Keyword	Impressions	Clicks	Cost	Transactions
KW1	6,010	428	5,379	15
KW2	3,130	268	2,310	20
KW3	4,790	248	4,983	3
KW4	15,470	1,043	25,799	11
KW5	46,115	3,310	49,293	70
KW6	3,515	162	6,041	8
KW7	22,600	1,650	58,640	17
KW8	5,040	398	6,944	12

b. What was the average CPA (cost per Conversion) across all the keywords? Which keyword had the highest CPA? Which keyword had the lowest CPA? (15 Marks) 

The answer should be a min of 1000 words with Plagiarism free as per University guidelines. 

Below 1000 words answer not acceptable. Pls do as per guidelines

Answer rating: 100% (QA)

3 b In general in advertising the Cost Per ConversionCPC or Cost Per ActionCPA is a concept of calculating the average cost incurred by any business or advertiser during the successful conversion of a... View the full answer