2. You have recently taken over as Online Marketing Manager for this brand that sells consumer lifestyle
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Question:
2. You have recently taken over as Online Marketing Manager for this brand that sells consumer lifestyle products online. The brand has just launched its website and now wishes to drive sales using Google Ads (Search, Display, Video). You are in charge of developing an Integrated Paid Media Plan to drive online sales.
Discuss the steps involved in creating this plan. (20 Marks)
Related Book For
Introduction to Emergency Management
ISBN: 978-0471772606
1st edition
Authors: Michael K. Lindell, Carla Prater, Ronald W. Perry
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