Question: 3. Given the options, what is the primary segment you will target and why? Your justification should include how attractive the segment is as being

3. Given the options, what is the primary segment you will target and why? Your justification should include how attractive the segment is as being identifiable, substantial, reachable, responsive and profitable. Your justification should make the target seem like a good, strategic and appropriate choice. 1. Name 2 different groups your company could target and why. 2. For each of the 2 groups answer the following questions. You should have a richly detailed profile for each segment. a) Where do they live? b) What are their demographic characteristics? c) What is their personality? Motives? Lifestyle? d) Does culture of values play a role in their decision making? Explain. e) Why would this market segment be interested in your company/product? What specific requirements do they have that your product or service could provide? 3. Given the options, what is the primary segment you will target and why? Your justification should include how attractive the segment is as being identifiable, substantial, reachable, responsive and profitable. Your justification should make the target seem like a good, strategic and appropriate choice. 4. Write a Positioning Statement for your chosen segment. Your statement should include the company name, target segment, points of parity or difference. The formula from the textbook is a good reference

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