Hello l need help with this

Marketing Plan Project

Phase 3

Apple/ samsung

SEGMENTATION

Use each of the 5 segmentation methods to determine the ideal consumer for your identified growth strategy

Geographic

Benefit

Behavioral

SEGMENT ATTRACTIVENESS

Conduct an information search on the internet to evaluate if the segment is worth pursuing using several descriptive criteria: Identifiable, Substantial, Reachable, Responsive, Profitable.

TARGETING

Using the 4 targeting strategies select the target(s) that fits your segment best. Explain why this strategy will be effective for this segment.

Undifferentiated

Differentiated

Concentrated

Micromarketing

CONSUMER PERSONA

Using the information gathered above, create a consumer persona for this product. A consumer personal is a fictional profile that represents a segment of the target audience. It should include a visual and contextual representation of the target audience's demographics, psychographics and media/technology usage. You will create 2 versions of the consumer persona verbal and visual.