Question: 3. Home: Finding a spot in the new command central for all activities The crisis has made the home a multifunctional hub, a place where

3. Home: Finding a spot in the new command central for all activities

The crisis has made the home a multifunctional hub, a place where people live, work, learn, shop, and play. This will be especially true as a growing number of global organizations and employees attempt to sustain some of the advantages of working remotely that they have now experienced. People in the next normal are also likely to continue devouring new home-entertainment options.

The COVID-19 crisis has made the home a multifunctional hub. Discuss the marketing strategic implications of the phenomena.

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