Question: Assume that company X, a manufacturer of office supplies, follows the a. Selling concept. b. Marketing concept c. Societal markting concept Compare and contrast each

Assume that company X, a manufacturer of office supplies, follows the 

a. Selling concept. 

b. Marketing concept 

c. Societal markêting concept 

Compare and contrast each orientation and discuss how the firm may lose OR gain sight of customer relationships for each marketing orientation.


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