3. Implement 24 hours cancellation policy 4. Create smartphone application to rent bicycles 5. Create a loyalty program for returning customers b. For the five alternatives you developed in pant a, name and describe criteria for selecting among them. Mill good maintenance it reduces the probability to purchase a new set of bicycles for the business. These days' people rely on their smartphones, mostly everyday which is then made an application for bilte rentals will be easier for them and we can introduce a loyalty program with the release of the application. c. Using your criteria in part b, evaluate the alternatives you identified in part a and select the best one. Explain your selection. - The application is the best alternative, because it has a builtin location service, so that the company will be able to determine which area are most popular in renting bicycles. This may lead to building another warehouse to reduce delivery cost and time. It is also benecial to customers because they can track where the bicycles are. For example: car2go application