3) Infrastructural compatibility and maturity strategy. (a) Justify an effective organisation structure for Market Dojo that will be able to accommodate shifting from simple cost-based solutions to complex relationship-based solutions that is more customer oriented, if it were to scale onto a global multinational company with headquarters in Bristol. (b) How could Market Dojo develop a knowledge management strategy to fit with its new organisation structure that you proposed in 3(a) above? For instance, for MD to be successful could require the km strategy to include: (1) link km strategy to business strategy that then brings about strategic alignment; (1i) foster a culture that encourages collaboration and knowledge sharing to fit with staff and their cultural orientations; (111) underpin all of the activities of Market Dojo with information systems that enables sharing knowledge, collaboration and searching for knowledge