Question: 3 . List and discuss both internal and external factors that might impact subscription - based ticket purchasers decision to keep or cancel their subscriptions.

3. List and discuss both internal and external factors that might impact subscription-based
ticket purchasers decision to keep or cancel their subscriptions.
4. What suggestions would you make to teams to help retain these customers?
5. Do you believe ticket subscriptions will continue to be beneficial for sport teams? Why or
why not?

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