3. Next, identify, clarify and explain your customer's specific needs and wants. The management team should draw upon their knowledge of marketing to consider the relationship between the company's efforts to satisfy customer's requirements via the features, benefits, and characteristics of the product. (5 marks) IBM2012 - CAPSTONE 4. Identify a minimum of two (preferably three) possible suppliers in the target geographic market where you expect to make your purchase. Indicate, their location and additional information that may be available to prepare a brief profile of each supplier. The supplier profile should include information such as the size of the company, number of employees, variety of products sold, etc. This information is often readily available on company web sites. NOTE: The management team must provide the names and locations of actual, specific suppliers in their target geographic market. Research through the college library data bases should be helpful. (30 marks) 1 5. Prepare a list of KPI's that will be used to measure supplier performance. These MUST be related to the product you will import. They MUST NOT be 'generic' in nature. Then, using the KPIs as a reference, prepare a Request for Quotation (RFQ) for the annual order quantity to be obtained from one (1) of the listed suppliers. The RFQ must be prepared for one of the potential suppliers covering all the important details related to the product to be obtained from that outside supplier. NOTE: The RFQ must provide detailed specifications for the supplier to meet. Detailed specifications translate into precise requirements and result in higher marks (and in the real world, a better chance of "getting it right" for the customer. Specifications could include, for example, dimensions, contents, formulations, quality of performance, or anything that would define the item of supply. Reference to the above noted features and characteristics will assist in preparing the RFQ's (35 marks) 6. Based upon what you have learned about your suppliers in item 4 above, conduct further research to determine the likely cost of the product if purchased from the named suppliers. If the cost of the product cannot be found in the market, the management team must research and identify a retail or wholesale price that the product currently sells for in the Canadian market. You would then work backwards, deducting the initial estimated costs associated with bringing the product into the market as well as the normal profit margins that would have been added on by importers, wholesalers and/or retailers. This will give you a product cost somewhat realistic to what you could presume to have paid if you purchased direct. An import costing template has heen provided as a guide to cost estimation. NOTE: These costs can be revised in subsequent Full text: 14947 iments as more information regarding the importation of the product is obtained. (10 marks) Thanrina tho manonoment team will now for the produint in tha tornat nonaranhin market will