Product : Leather handbags Importing from : Bangladesh to Canada 1. State the company's mission statement, define its customers, its target market and the market segment into which the company intends to sell the product in Canada. 2. Define the product that company management is responsible for importing into Canada based on the Mission Statement. Provide, a brief explanation of its features and characteristics along with any aspects that differentiate the product from that of your competitors. Explain the company's competitive advantage by purchasing this item. 3. Next, identify, clarify and explain your customer's specific needs and wants. The management team should draw upon their knowledge of marketing to consider the relationship between the company's efforts to satisfy customer's requirements via the features, benefits, and characteristics of the product