Question: 3. Now that you have some context for pricing, put your pricing objectives into the spotlight. What, specifically, do you expect pricing to do in

3. Now that you have some context for pricing, put your pricing objectives into the spotlight. What, specifically, do you expect pricing to do in support of marketing and organizational objectives? Do you need pricing to attain a certain return on investment or a particular profit level? Will pricing help you maximize sales, or maintain or increase market share? Do you want to promote price stability in your industry? Or will pricing help you signal high product quality? Write a paragraph explaining your pricing objectives in some detail, referencing any information from your previous answer to support your reasoning.

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