Question: 3. Please read the Forbes article titled The Resource Allocation Dilemma Faced by CEOs Every Single Day by Joel Trammell (article is shared with the

3. Please read the Forbes article titled "The

3. Please read the Forbes article titled "The Resource Allocation Dilemma Faced by CEOs Every Single Day" by Joel Trammell (article is shared with the assignment). This article echoes the resource allocation problem we discussed in our last module "Marketing Principle 4: all resources are limited". However, the insights on the essence of the problem and the solution to it is mainly from the viewpoint of practitioners. Based on the response model attribution method you learned in this course, provide your comments to the below. (a) Review ALL the content highlighted in yellow, please describe what is the scientific way to allocate a fixed amount of budget to two expense items that have no relation to each other. [30 points] (b) Review ALL the content highlighted in blue, please critique if you agree with what is stated or not and explain why. [30 points] NOTE: Feel free to use graphs to illustrate your view of point

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