Question: 3 points For segmentation purposes, if a marketer is looking at different groups of individuals who are occupying a housing unit, then the marketer is

3 points
For segmentation purposes, if a marketer is looking at different groups of individuals who are occupying a housing unit, then the marketer is examining the
A. buying units
B. multigenerational families
C. family units
D. households
3 points For segmentation purposes, if a marketer is looking at

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