$3$ points

Refer to the $"$NFL Data Mining" case study. We identified all of the following as potential benefits of data mining for retailers EXCEPT: It allows retailers to determine whether certain marketing tactics are helping or hurting $($i$.$e$.,$ profitable or non$-$profitable$).$ It allows retailers to more effectively and efficiently seek out new customers based on their existing customers' behaviors, preferences, lifestyles, etc.. $q,$ It allows retailers to link data across numerous channels and platforms to get a bigger, more comprehensive picture of customers' behaviors. It makes the data that retailers collect more valuable to other businesses and sponsors.