Refer to the $"$NFL Data Mining" case study. We identified all of the following as potential benefits of data mining for retailers EXCEPT:

It allows retailers to determine whether certain marketing tactics are helping or hurting $($i$.$e$.,$ profitable or non$-$profitable$).$

It allows retailers to more effectively and efficiently seek out new customers based on their existing customers' behaviors, preferences, lifestyles, etc..

It allows retailers to link data across numerous channels and platforms to get a bigger, more comprehensive picture of customers' behaviors.

It makes the data that retailers collect more valuable to other businesses and sponsors.