Question: 3 . Porter 1 9 9 6 identifies a number of competitive forces which will influence the state of competition in an industry, and which

3. Porter 1996 identifies a number of competitive forces which will influence the state of competition in an
industry, and which will determine the profit potential of the industry as a whole. One of these forces
is barriers to entry. Explain FOUR of the barriers to entry. [20]
The buyer decision process is often influenced by the buyer behaviour.
Need recognition
Information search
Alternative evaluation
Purchase decision
Post-purchase behaviour

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