Question: 3 Question 7 (5 points) Match the digital ad term with the definition 0000 CPC CTR CPV CPM CPA 1. 2. 3. 4. 5. Pay

3 Question 7 (5 points) Match the digital ad term with the definition 0000 CPC CTR CPV CPM CPA 1. 2. 3. 4. 5. Pay only when someone clicks on your ad. Pay a set amount for the number of times an ad is viewed. Pay when an online video is watched. Measures the ad cost divided by the number of sales received. Measures the number of impression divided by the number of clicks.

Match the digital ad term with the definition CPC 1. Pay only when someone clicks on your ad. CTR 2. Pay a set amount for the number of times an ad is viewed. CPV 3. Pay when an online video is watched. 4. Measures the ad cost divided by the number of sales received. 5. Measures the number of impression divided by the number of clicks

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