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Question $9(1$ point$)$

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Paul uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Paul contacts his customers when they are most likely to be $"$in the buying mode." Paul's system is an example of

C$2$C marketing.

typical production era marketing practices.

customer relationship management.

a transactional marketing orientation.

supply chain management.