3. Recent studies have shown that users overwhelmingly prefer search results over sponsored links. 1. Organic 2. Paid 3 Yahoo 4. Google 4. Digital marketing has an advantage over traditional marketing in which two ways? 1. There aren't enough cable channels to carry commercials and young people like to read newspapers 2 Mobile devices are easier to carry and young people don't listen to the radio. 3. It has easily measurable results and it can be changed on the fly 4. People like pop-up ads and they don't trust TV commercials 5. Pay-per-click advertising means: 1. Installing software on users computers to monitor their visits to your site 2 A guaranteed sate every time someone click on an ad 3. Using special promotions to build your revenue model 4. Paying a publisher for every click your ad gets on their site Cinn ENE